To say that data is the new oil is an understatement. It certainly makes the world go round on a virtual level and runs almost all businesses and organizations in every part of the globe. Rarely would you come across a person who does not contribute to this pool of data with the popularity of social networking sites and even with the conversion of most human data into digital format for ease of access and distribution into various channels and platforms.

It is especially helpful among businessmen who can easily expand their business by having access to a big pool of data of their target customers online. There are different ways to utilize this data for marketing and it has proven effective over the years especially with ads popping now and then on social media and video-sharing platforms that the public often frequent.

There is one big problem, though, and it involves data privacy and security especially that many people have access to the private information of individuals even without their consent.

‘Data is the new oil’ was rightly stated by Clive Humbly. With the increased usage of data, we live in a world where this data is used to make important strategic decisions in an organizational structure. Big businesses find this large pool of data to be invaluable. It is important to maintain a structured way of storing and using this resource.

On a personal level as well, data privacy is an important issue. Governments are looking to tighten their data leaks law to make sure that people are secure from exploitation and misuse of data. These type of cyber attacks are on the rise and data protection is an absolute must. With our increased reliance on technology, data is generated on a mass level. Data loss is a real threat as hardware and software are prone to failure and faults.


We can’t ignore the power of data anymore whether big or small but along with it comes the challenges brought about by data loss. Like with any other device, they can wear out and malfunction over time. There are also instances when they fail because of other reasons outside of your control like mechanical failure or even by accident you may lose certain if not all of your stored files.

We thrive today because of data and its absence can be significantly felt especially for those who failed to secure a backup. Data recovery is your last resort and your last grain of hope to get your lost data back. There is a cliché, though. It is pricey and you can’t always be sure that you’ll get it back because there are a lot of things that can go wrong no matter how careful you are.

Consumers are often advised to not go the “DIY route” when it comes to working on their laptop or desktop computer or other devices such as digital cameras. They typically shouldn’t try to pop the back off the machine and extract the hard drive in an attempt to access missing or corrupt files. Laptops are built really thin and they’re nearly impossible to open, and in many cases the person attempting the recovery might damage the computer’s internal parts.

Despite these warnings, there are often ways to retrieve files from such devices without causing any harm by utilising a recovery software program. Many users conduct a quick “Googling” of “file recovery software” and then are faced with a range of choices, including many free utilities that promise fast and easy recovery. Unfortunately, these programs are more likely to infect the user’s devices with malware than they are to actually recover any content. And these programs are usually only offered in English, which leaves out billions of other potential users. It’s best to select quality software from a reliable source, one that understands there’s a need for a global presence.


Some try to DIY it to save money but it is not advised since data recovery have strict requirements. For example, it should be done in a clean room environment because hard drive parts are sensitive. Only trained experts should also do it because they have an extensive technical knowledge and skills on data recovery, so you have a higher chance of recovering your lost data with their professional help.

Data is so precious so one has to be extra careful with it. Not all the time you can replace it and the added pressure of time make its recovery even more stressful for you. When faced with data loss, choose a reputable firm with data recovery services that has proven results with previous clients who successfully recovered their data.

Data loss is not only a problem faced by ordinary computer users. Companies and organizations using big servers are also at risk. They can better deal with it with the help of data recovery services like RAID repair, depending on the type of server involved. Get your data back and protect yourself from facing the same problems in the future by upgrading your device security and always backing up your files.