If you are like anyone else in this time of a pandemic, you must have been spending an obscene amount of time on social media. Who is not doing that nowadays, anyway? There has never been a better time in history to plant yourself on your couch (or bed), mindlessly scrolling your Facebook, Instagram, Twitter, and Tiktok feeds and no one will find fault in that. After spending eight hours in your “home office” (and a couple more hours of overtime because your boss tells you to finish something ASAP since you’re already at home and therefore, you won’t have to travel) and spending some time with the significant other and the kids, if any, you need to reward yourself with some activity that doesn’t require much thinking or physical activity. So, scroll away! Besides, everybody else is at home as well and busy updating everyone on their social network of their latest passion projects, so everyone is just pretty much updated with what is going on with each other’s lives.
One current trend nowadays among social media netizens is having their accounts “verified”. Having a verified account can mean a lot of different things to different people. For example, someone who loves getting validation from other people would want a verified account because having one means they have a large network of followers. For others, being verified is more a reflection of the authenticity of their account, so they feel very “official” and not some copycat account that might end up as a fraudster. But no matter the reason, there is indeed a certain prestige in having a verified account? Want to have one? Here is a roundup of the process of some of the most popular platforms:
To be verified on Instagram, you definitely need to be a brand. Not necessarily a business, but celebrities are their own right, right? So, round up at least 10,000 followers and request for that checkmark beside your Instagram handle! Time to prove you have the social media clout with that verification sign.
Instagram makes its views on verification clear in its help files. It says that a verified badge means “that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.”
Just like Instagram, having a Facebook profile that is verified means that you are highly searched and popular. But then, you also must prove to Mark Zuckerberg’s company that your account is prone to security issues, which is why you need to be verified. Having a Facebook verified account is not really something of a vanity symbol as it is a security feature.
Getting verified on Facebook is a must for Pages and profiles that are well-known and highly searched that may also be highly susceptible to being replicated or parodied. This includes public figures, brands and companies to name a few.
The fastest-growing app which is in danger of getting banned in the US also has its own set of rules for account verification. Having a verified Tiktok account does open a number of doors for you, including getting featured more often.
So, to start, you need a big following. This means putting out high quality and creative content with regularity and consistency. It also means following high-volume accounts and understanding the types of content that perform best within the TikTok landscape.
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