Not all computers are created equal. There’s an Apple iMac computer and then there’s the rest, which includes Windows operated PCs and laptops. Even if the majority of the population prefers using Windows, most individuals who got hooked to technology early on started with Apple gadgets. After all, who can’t resist a shiny, brand new MacBook? Owning one is a status symbol, making it even more irresistible to many. And it does come at a hefty price, too.

To date, Apple stock is still a hot commodity and there is no sign of the company ever slowing down, thanks to their skyrocketing iPhone sales. However, nothing much has changed with the company’s computer hardware since 2013 unlike their more popular iPhone and iPad lines that is continually updated. Many iMac users venture into the world of Windows now that their old MacBook unit has run its course. And it is likely due to the company’s disregard to the growing annoyance among Mac users as noted by this article posted on

For me Apple’s computers have become too expensive and provide too little in return for the price. I can build or buy a computer with much more power for a heck of a lot less money than what Apple charges. I’m sick of Apple including sub-par mobile GPUs in the iMac so they can shave another millimeter of thickness off and claim it’s an amazing innovation.

I’m also tired of wondering when or even if Apple will deign to update the Mac. Say what you will about other computer vendors, you usually don’t have to worry that they will go years between hardware updates. Apple, on the other hand, has made it clear that concerned Mac users can go pound sand in terms of knowing when to expect Mac updates.

The company’s attitude is a cause of worry if you’re an Apple user yourself. But in reality, this delay in updates actually made both existing and new users excited for what Apple has in store for them as well as to prevent other companies from copying any of their innovative technologies. The company can manage their inventory and sell their new products to a customer base that is hungry for an upgrade by only making updates to new models with significant changes, unlike what other PC makers do.

Another advantage to creating buying cycles is that Apple can (for example) promote sales of Macs in one cycle, then focus on sales of iPad Pros in a different season, rather than always focusing on both. Last winter, Apple focused attention on its new Mac notebooks. It is currently promoting iPad Pro as “better than a computer,” leading into its new March iPad introductions. 

The mistakes Apple committed back in the 1990s taught them how to simplify what they have to offer.

Over the last few years, Apple has focused on significant Mac updates that have the power to drive sales. And if they can’t drive sales, those models go away the way Xserve did. This is not to say Apple never makes mistakes. Rather, it works to learn from the results of what it does. 


Regardless of your sentiments, you may be wrong in your assumptions on Apple and its iMac notebooks. They may know something that we don’t and that insider secret increased their revenue from $19 billion to $215 billion over the past decade.

Continually improving their iOS remains their edge against the competition. And whether you own a MacBook or a Windows PC, you are still at risk of losing your data. Protect your computer from a hard drive failure or ask the help of an expert if you have any kind of Mac hard drive recovery issues.