Apple users have been complaining for a while about not seeing or hearing about any updates on Mac’s computer line considering how many changes can now be seen on new Window-powered computers that abound the market today. That’s because for quite some time, Apple focused on iPhones and their sales are primarily what kept the company afloat during the years when its computer sales were waning up until today.
Recently, the company aired their switch ads that show how easy it is to switch data from your phone (an Android one) to an iPhone and the obvious perks of using an Apple product are just some of the reasons why you should make the switch from an android phone to that of an iOS. The ads are so streamlined they can even work very well on certain social media platforms like Instagram without the need for spoken words too. The visuals speak for itself. It resembles old “I’m a Mac” ads that featured old pals, Hodgman and Long that were quite entertaining too.
The new spots, which appeared on YouTube on Monday, are too short to be called ads and too abstract to engage on any emotional level.
There’s no dialogue, just brief illustrations of the difference between “your phone” and the “iPhone.”
In each, the screen is split neatly down the middle. Invariably, a character travels (either by their own volition or through someone else’s) from one side to the iPhone side. If the character is running slowly on the “your phone” side, they speed up on the iPhone. If someone is snooping on the main character on the left, they’re alone and secure on the right; if they’re ploddingly playing piano on the “your phone” side, they’re a concert pianist in the iPhone space.
Each transition is accompanied by a few on-screen words that promise more speed, ease of music transfer or better privacy.
There is a small thread of connection between the memorable theme music from the old “I’m a Mac” commercials, but it’s also all over the map, especially because some of the music is there to help illustrate Apple’s point. In the speed spot, for instance, the music starts off slowed down and distorted and speeds up to normal when the runner reaches the Apple side.
The message of these ads is quite clear – everything is so much better when you are using an Apple device. These ads are short yet sweet and showcase the superiority of Apple gadgets from other smartphones sold in the market.
Apple is notoriously secretive.
The California technology giant almost never speaks about upcoming products before officially announcing them. Journalists who ask about rumours and reports might get told “no comment” — if they’re lucky enough to get a response.
But for all its mystery, Apple can’t stem every leak. Reports and speculation inevitably swirl in the run-up to rumoured launches, while many of its products are released on a regular annual schedule.
Here are some of the things we should look out for that Apple has in store for all of us this year:
A Siri smart speaker
The iPhone 8
The iPhone 7s and 7s Plus
Improved Macbook, Macbook Pro, and Macbook Air
3rd-gen Apple Watch
4K Ultra-HD Apple TV
There’s even word of more investments in health technology and more upgrades on Apple’s computing line that is in dire need of an upgrade for a long while now.
It’s been a decade since the first iPhone was launched and a lot has changed since then. The smart technology has been so successful that almost everyone owns a smart gadget these days. There is so much more in store for the loyal Apple users this year. Patience is indeed a virtue and it will soon pay off for everyone who always wondered what Apple got under their sleeves all this time and these ads are but teasers for more to come.
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