Perhaps the biggest contribution of Generation Z in the world of technology is social media. From the current landscape of social networking, it seems that millennials have passed the throne of power, influence, and sheer number of users among all social media platforms to the younger generation. So much so that when the older generations, particularly the Baby Boomers dare ask the young set what their contributions to society are, the young ones would just reply, “OK Boomer” and employer their arsenal of hashtags and followers to prove that what they are busy on the World Wide Web with is providing a huge contribution to contemporary society.

But has social media, used by Gen Z’s and run by Gen Xers and millennials, really made a remarkable difference in the way we live today? With so many movements and happenings in the world right now, can the younger generations rightfully claim that social media platforms have brought in more good in the world by shining a light on these various issues and challenges? Has social media itself been behaving properly?

Is the Big One racist?     

Facebook – the grand daddy of all social media platforms, everyone’s entry level social media platform, has lately been again, subject to speculations of racism. As if the company isn’t in a tough spot already with allegations of the platform tolerating the propagation of fake news is not enough, they have to face this new issue. With the Black Lives Matter gathering so much momentum after the George Floyd incident, Facebook cannot afford this backlash.

Facebook is facing new allegations of racial discrimination by an African American manager and two Black job applicants whose qualifications reportedly exceeded the requirements but were nevertheless rejected, according to the Washington Post.


YouTube stars in hot water

With race relations in America in the spotlight yet again, it can really hurt a social media personality’s career if he or she produced content in the past that may have been deemed as harmless in the past but really inappropriate nowadays. The scary thing about social media is that there are receipts to haunt you of your past actions.

Dawson is one of a number of white YouTube stars who have been attempting to address their past use of racist depictions, characters, and stereotypes in comedic videos this week. Apologies for racist videos have also come from Jenna Marbles and David Dobrik, and responses from viewers have been mixed as fans try to figure out how to hold major creators accountable for their past actions. The timing comes amid ongoing anti-racism protests around the country.


Me Too Goes to Twitter

The Me Too movement, which experienced its heyday in 2019, may have taken a back seat to more popular advocacies currently, namely BLM and the ongoing COVID-19 pandemic, but it still continues to create headlines. With former Hollywood bigwig Harvey Weinstein found guilty of multiple sexual misconducts, some women have taken to Twitter to accuse famous Hollywood personalities of misbehaviors. But are they for real, though?

Online celebrities such as Twitter personality Jovan Hill and TikTokers Ondreaz Lopez and Cody Orlove have all responded to accusations of sexual assault and abuse, apologizing to the accusers but also denying the extent of their claims.


Facebook boycott gains traction

Over Facebook’s weak action on hate speech and fake news, some multinationals have taken it to themselves to reduce ad spending on the platform. And the companies including themselves in the boycott is increasing.

For the first time in its history, Facebook is facing an organized boycott from advertisers set to begin July 1st. It’s not from small companies, either — large corporations including Hershey, Honda, and Verizon have stopped their spending.


PSA: Be safe

Amidst all the controversy surrounding them, social media platforms have finally taken concrete action to contribute to the effort to tame the COVID-19 pandemic.

After a Parks and Recreation-style viral clip of Floridians protesting over mask use as a direct attack on the airwaves God gave us, yesterday Facebook announced the launch of an information campaign reminding users to wear a face mask when they go outside.

In a statement the company said it would add messaging to its news feed and Instagram’s homepage to encourage people to cover their faces, and will direct people away from fake news and towards a “COVID-19 Information Centre”, which includes links to the CDC’s advice on infection spread.


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